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Innovation is naturally driven by necessity and circumstance, and our capacity for creativity seems boundless; but it is when we are cut loose from the confines of familiarity that we can truly tap into our innovative potential. Becoming more innovative is more about familiarising ourselves with risk, and less about staying with the tried and true.
Ideas spread if they have survival value. In this sense, they are subject to evolutionary forces in a similar way to living things. Good ideas survive and propagate, bad ideas die a natural death. Ideas that other people have about us, also spread and propagate. What ideas these are, depends much on how we go about our work and how we live our lives. Building a solid reputation begins with making small promises and living up to them. JBW