Collateral Benefit …

I have long been interested in the concept of collateral benefit.
This is the idea that even though I might choose to do something for personal reasons - if others stand to directly benefit from my choices and actions - then I have a very strong indicator that I am on a successful path.

I understand on a visceral level that this is ‘deep principle’ at work. In fact, I use the collateral benefit structure to ‘test’ my own decisions about doing things in my own life. 
‘Does this helps others?’ - YES/NO
‘Do I want to do this?’ - YES/NO
Yes/yes … and and the way forward is clear.

The bee collects the pollen - and in doing so, effects cross-pollination between plants. Yes/Yes. And so the world works. - JBW


Popular Posts