Martial Arts Values ...
In fact, I feel strongly that the most succesfull martial arts schools of the next decade will be those that embrace this very concept.
Today's public is a highly informed public. They know what MMA and BJJ are - and they are walking into their local martial arts schools expecting these things to be on offer. MMA has permeated our culture - and here I am talking about our non-martial arts public. You can walk into a fashion clothing store in an upscale American mall and buy Tapout shirts and other MMA branded clothing. It's everywhere. The world is changing rapidly - how martial arts school-owners respond to these changes will impact strongly on how well they survive in the future.